There are five questions a strategy should answer:
We help your team work through and answer those questions for your organisation, or for a specific campaign that you are developing, using a range of established tools and methodologies. In the process you will become familiar with the methodologies and learn how to use the tools also in your day-to-day work.
We work with you to define who your target audience is, and what motivates your audience. Ultimately, what an effective campaign does is tapping into someone’s motivation to change, so understanding what makes people tick is critical. Once we understand that, we can start to see what the campaign needs to look and feel like in order to succeed.